Privacy Policy

VIVÉA 44 — PRIVACY POLICY

Effective Date: October 11, 2025
Entity: Janel Gonzalez LLC d/b/a VIVÉA 44 (“VIVÉA 44,” “we,” “us,” “our”). Address: 76 Woodlyn Ln, Bradbury, CA 91008. Contact: info@vivea44.com. Website: https://www.vivea44.com.
Brand stylization: VIVÉA 44 / Vivea44.com. 

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in the United States and describes your choices and rights. The Site and Services are intended for U.S. residents only; we ship only within the U.S. and do not intentionally offer the Services outside the U.S.

We may change this Policy at any time by posting an updated version with a new “Effective Date.” Changes are effective upon posting. Your continued use of the Services after we post changes means you accept the updated Policy.

1) Scope & Sources

This Policy covers personal information we collect online and offline through our Site, online store and POS, social media pages, email/SMS programs, customer support, loyalty/referrals, wholesale portal, affiliate program, and events.

We collect personal information from: you (forms, checkout, account, support, UGC submissions, in‑person captures), your devices (cookies, pixels, SDKs, logs), service providers and processors, advertising/analytics partners, payment and fulfillment providers, fraud‑prevention vendors, and other lawful sources (e.g., public sources). Initial product context includes 240 ml Cleanser, 30 ml Serum, 50 ml Cream, Gua Sha, and 1 ml samples. 

2) Categories of Personal Information We Collect

Depending on your interactions, we may collect:

  • Identifiers & Contact Information: name, email, postal address, phone, account handle, device identifiers, IP address.

  • Commercial & Transactional Data: order history, cart data, subscription details, loyalty/rewards activity, wholesale/affiliate records.

  • Payment‑Related Data: last 4 digits, card type, tokenized payment identifiers (we do not store full card numbers or CVV; payments are processed by third parties such as Shopify Payments).

  • Device/Network Activity: logs, browser type, referrer/exit pages, timestamps, pages viewed, ad interactions, cookies, pixels, SDK signals.

  • Geolocation Data: derived from IP or (if enabled) coarse location.

  • UGC & Communications: reviews, photos/videos/audio, survey answers, messages, support tickets, call/chat recordings (with notice).

  • Inferences: preferences, segments, or predicted interests generated from other data.

  • Wholesale/Affiliate Data: business info, tax status (if provided), program compliance data.

  • Sensitive Data: We generally do not seek sensitive data. If you provide it (e.g., health‑related details in a support message), we process it only for the purpose provided, then delete or restrict it.

We do not knowingly collect personal information from children under 13 and do not offer accounts, purchases, subscriptions, loyalty/referrals, or UGC to anyone under 18.

3) How We Use Personal Information

We use personal information to:

  • Provide & Improve the Services: fulfill and deliver orders; process payments; manage subscriptions; operate accounts; run loyalty/referrals; provide customer support; verify identity and eligibility; personalize content; conduct testing and product development.

  • Communicate: transactional emails/SMS (order confirmations, shipping notices, renewal reminders), service announcements, and—with your consent where required—marketing emails/SMS.

  • Marketing & Advertising: display and measure ads; send offers; run promotions; create segments; perform attribution and analytics.

  • Security & Fraud Prevention: prevent, detect, and investigate fraud, abuse, violations of Terms, and security incidents; protect our customers and Services.

  • Compliance & Defense: comply with laws, respond to lawful requests, and defend legal rights.

  • De‑identification & Research: create aggregated or de‑identified data for analytics, metrics, and improvement of our products and services.

We may use automation and AI (e.g., for fraud screening, recommendations, customer service workflows, testing, pricing, and marketing). We may derive inferences to improve relevance and experience. We may use de‑identified/aggregated data to improve models and services. We do not process sensitive personal information for the purpose of inferring characteristics.

4) Cookies, Pixels, SDKs & Session Replay

We and our partners use cookies, pixels, SDKs, tags, and similar technologies for essential operations, analytics, personalization, advertising, attribution, and fraud prevention. Partners may include Shopify, Google Analytics, Meta (Facebook/Instagram), TikTok, Pinterest, Snapchat, Microsoft Ads, email/SMS vendors (e.g., Klaviyo), attribution providers (e.g., Triple Whale, Northbeam), A/B or personalization platforms, session‑replay tools (e.g., Hotjar, Microsoft Clarity, FullStory, LogRocket), and fraud tools (e.g., Signifyd, Kount, Forter), among others.

Session Replay. We configure session‑replay tools to mask input fields and to exclude checkout/payment and password pages, and we use recordings for debugging and analytics, not for eavesdropping.

Choices. See Section 9 for opt‑out options (including “Do Not Sell or Share” and GPC). You can also adjust browser settings to block or delete cookies; some features may not function if disabled.

5) Email & SMS Marketing

Email. If you provide your email and submit a form or click a CTA, you agree to receive marketing emails from VIVÉA 44 (Janel Gonzalez LLC) and our service providers acting on our behalf, which may be sent from domains or sending addresses we control. You may unsubscribe at any time via the link in our emails. Each email identifies VIVÉA 44 as the sender and includes our mailing address.

SMS/MMS. If you consent, you agree to receive recurring automated marketing text messages (e.g., cart reminders) from VIVÉA 44 at the number provided. Consent is not a condition of purchase. Message and data rates may apply.Message frequency varies. Reply STOP to cancel; HELP for help. We log consent (timestamp, source form, consent language, phone). SMS Terms are incorporated by reference.

6) Disclosures of Personal Information

We may disclose personal information to:

  • Service Providers/Processors who perform services for us (e.g., hosting, platform, payments, fulfillment, email/SMS delivery, analytics/ads, fraud prevention, session replay, customer support).

  • Advertising/Analytics Partners to facilitate advertising, measurement, and attribution (subject to opt‑outs).

  • Business Partners (e.g., wholesale platforms, affiliate platforms) for program operation and compliance.

  • Law Enforcement/Legal when required by law or to protect rights, safety, and security.

  • Successors in connection with a merger, acquisition, financing, or sale of assets.

  • Others with Consent/Direction when you intentionally direct us to share.

We may disclose de‑identified or aggregated data that does not identify you.

7) “Sale” and “Share” of Personal Information; Targeted Advertising

Some state privacy laws define “sale” broadly to include transfers of personal information for value, and “share” to include cross‑context behavioral advertising. We may engage in advertising and analytics that could be considered a sale or share of personal information under those laws. We provide a “Do Not Sell or Share My Personal Information” choice and honor the Global Privacy Control (GPC) signal (see Section 9). We do not sell or share minors’ personal information.

8) Data Retention

We retain personal information only as long as necessary to achieve the purposes described in this Policy or as required by law, accounting, or compliance, and then we delete or de‑identify it. When determining retention, we consider the nature and sensitivity of the data, the purposes for processing, legal requirements (e.g., tax/audit), and the potential risk from unauthorized use or disclosure.

9) Your Privacy Choices & Rights (U.S. State Laws)

Depending on your state, you may have rights to access (know), correct, delete, appeal a denial, and opt out of sale or sharing of personal information (including targeted advertising). You may exercise these rights by:

  • Using the footer link “Your Privacy Choices (Do Not Sell or Share)” to opt out of sale/share (including targeted advertising) and to manage Advertising/Marketing and Analytics cookies;

  • Broadcasting a Global Privacy Control (GPC) signal in your browser or extension;

  • Emailing us at info@vivea44.com with your request.

We will verify your request (e.g., by matching information to your account or orders) and respond within the time required by law. You may designate an authorized agent to act on your behalf where permitted. We will not discriminate against you for exercising your privacy rights.

10) California Disclosures

Shine the Light. California residents may request information about our disclosures of personal information to third parties for their direct marketing during the prior calendar year. Submit requests to info@vivea44.com with subject “Shine the Light Request.” We will respond within 30 days as required. If we do not disclose for third‑party direct marketing, we will state that.

Minor’s Eraser. If you are a California resident under 18 and have posted content on our Site, you may request removal by contacting info@vivea44.com. Removal may not be complete (e.g., if reposted by others or required by law).

Notice of Financial Incentive (Loyalty/Referrals). If we operate a loyalty/rewards or referral program, we may offer benefits (e.g., discounts, points, credits) in exchange for personal information (e.g., email, phone, purchase history). Participation is voluntary, and you may withdraw at any time. The value of the benefits to us is reasonably related to the value of the data and the increased engagement, sales, or efficiencies arising from the program. Program terms describe how to join, how to opt out, and any material aspects.

11) Security

We implement reasonable and appropriate administrative, technical, and physical safeguards designed to protect personal information (e.g., TLS in transit; encryption or tokenization of payment data through our processors; access controls). No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12) International Use

The Services are intended for U.S. use only. We do not intentionally offer or ship outside the U.S. If you access from outside the U.S., you do so at your own risk and are responsible for compliance with local law.

13) Third‑Party Links & Features

Third‑party sites, apps, pixels, SDKs, and features (including social media) are governed by their own privacy policies; we are not responsible for their practices.

14) Children’s Privacy

We do not knowingly collect personal information from children under 13. We do not offer accounts, purchases, subscriptions, loyalty/referrals, or UGC to anyone under 18. If we learn we collected information from a child under 13, we will delete it.

15) Contact; Exercising Rights

Privacy questions or requests: info@vivea44.com
Mail: Janel Gonzalez LLC (VIVÉA 44), 76 Woodlyn Ln, Bradbury, CA 91008

Last Updated: October 11, 2025